Travel Inspiration

South Korea

Ancient Traditions and Pop Culture

Korean popular culture is having an impact throughout the world: Oscar winning films; lively fast food restaurants; sold out K-Pop concerts. A creditable achievement for a small Asian nation which seventy years ago was devastated by civil war. Lotte’s tour will show how this new high tech South Korea sits side by side with ancient traditions and a rich cultural heritage, offering an insight into the resilience, good humour and entrepreneurial spirit of the Korean people.